Marcus Söder and his studio team work with styling and fashion consultancy for editorial and commercial clients. Marcus was the fashion director at large at bon magazine between 2007-2017. commercial clients include jil sander, acne studios, h&m, gap, arket, filippa k, tiger of sweden, aquascutum and gant. in 2015 he founded creative agency c f a […]

Marcus Söder and his studio team work with styling and fashion consultancy for editorial and commercial clients. Marcus was the fashion director at large at bon magazine between 2007-2017. commercial clients include jil sander, acne studios, h&m, gap, arket, filippa k, tiger of sweden, aquascutum and gant.

in 2015 he founded creative agency c f a projects together with creative director catt söder and shares his time between the two companies.

For more info, contact studio@marcussoder.com
Represented by: linkdetails.com / +46 (0) 8 5786 6480

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Anna K

The story that saw the return of Anna Klevhag to fashion. Inspired by the designers she was a muse to in the 90s. Photographed by Hedvig Jenning.

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Frida Hyvönen

Fridas lyrics transformed into small visual stories, layed out with her words captioning herself. A full circle story.
Photographed by Lars Brønseth.

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Dries Van Noten

Double Belgian Love ! The stunning Yana Bovenistier models Dries Van Notens S/S 17 collection. Photographed by Tung Walsh at the Columbia Hotel in West London.

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The world needs love

A colourful story of beautiful real and fake couples showing what love looks like 2017. Photographed in Stockholm by Agnes Lloyd-Platt.

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C F A journal #1

Movement magic. This art+fashion+dance performance photographed by Paul Jung is the first of many C F A journals.

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Waistline

Esme Ham models a series of cinched waist looks on the Swedish countryside. Photographed by Hedvig Jenning on the sunniest September day we have ever had in Sweden.

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L’Homme Rogue SS17

Boys. Pre show, backstage shoot. The energy at LHR SS17 was serene and pure. Just like the images by Pauline Suzor.

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Saint Laurent

Legend. Hedi Slimanes final collection for Saint Laurent. Amazing local cast, photographed on the beach in Venice by Johan Sandberg. Don’t miss.

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Walter Van Beirendonck

Enter the weird magic of Walters van Beirendonck’s wonderful world. Photographed in a gallery in Paris with a pure artist in front of Alice Rosati’s lens. Just google him, Taras Sereda.

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Chanel

Is it possible to make Chanel raw and still playful? Find out as Ola Rindal asked everyone to come out to Montreuil’s backstreets.

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L’HOMME ROUGE AW16 CATALOGUE

Street cast Swedish boys and girls never looked so good. Philip Messmann brings out the inner poet / rock star in each and everyone one for the first but not last LHR catalogue.

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Loewe

Loewe by JW Anderson in Downtown LA with Johan Sandberg. Maybe one of the best sundays ever. Only got stopped by the police once. Plus the still lifes are really amazing.

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DIY

We did a lot of home made clothes for this shoot. Didn’t make the edit in the end. Turns out DIY clothes are best when a real designer makes it. Like the Jaquemus image in this shoot. He posted it three times on Instagram without crediting anyone. Shame on you Simon.

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Sacai

Soo Joo as a superhero on a rooftop in Paris. Wearing Sacai. Photographed by Tung Walsh. It doesn’t get much better than this actually.

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L’HOMME ROUGE AW16 CAMPAIGN

The poster campaign that went down in history as people ripped it of walls and bus stops and shipped it back to NYC. Urban myth. Photos by the always great Mr Philip Messmann.

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Toile

We faked a couture atelier in the smallest but most amazing old school daylight studio in Stockholm. Dressed in toile echoing all white looks Manon Le Loup poses for Boe Marion’s camera.

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Live just for today, don’t care about tomorrow

The best cast of Boys the pages of BON every saw. All dressed in a the most hippie style looks this studio ever produced. An amazing shoot with the epic smiling Jelle with a face of Linda’s stickers. LOVE.

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Love Story

LOVE. A subject worth creating lots of stories from. This one we shot with Boe in the Stockholm subway on the coldest day of the year. The gucci trench was stiff as a board.

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Torö

Acne’s best collection ever. And almost every great look from that collection too. We went with Tung Walsh to the surf spot on Torö where Johnny got inspired. It was cold as hell.

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Maison Martin Margiela

The best Margiela collection that Martin never did. Actually shot on large format polaroids in the Maison Martin Margiela atelier by the lovely Alice Rosati. A very big moment for a fashion lover.

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L’HOMME ROUGE FILM

This L’ Homme Rouge crew again. Now in a film version. Shot on 16mm and iPhones by Henrik Hanson and with the best soundtrack ever.

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Balmain

Jacquetta Wheelers comeback! Acting house wifey in London dressed to the nines in Balmains clingy A/W 13 collection. Plus her dog. Photographed by Tung Walsh. Perfect.

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Neo Japonaise

Margiela and Marilyn Monroe was the first points of reference. Two very good starting points. After that we played with underwear and red. The results turned out quite sporty and all the trousers were massive. Really huge. Annely loved the styling.

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Yohji Yamamoto Archive

Dream come true! Unlimited access to the Yohji Yamamoto archive dating back to the early 90s. Photographed by Dario Cattelani the unexplainable amount ideas of genius design makes this shoot a memory for life.

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Marie Krøyer

Pure and elegant. Franzi photographed by Julia Hetta in a old manor in Sweden. Any more iconic and it would have hung on your wall. The McQueen is an absolut favourite. This story is a must see!

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Before The Fall

Irina goes luxury cave woman in Céline, The Row and Rick Owens. With a massive rock in the studio Joseph Beuys is not far away as a reference. This is Paul Jung going raw.

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Poetry

Lots of pleats, please. The crisp shirt. Organza lightness. Very long silhouettes. Mixed that all up and this is the styling you get. Lou Schoof and her bob floats around in front of Johan Sandbergs lens in a studio in Paris. So light.

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Comfort Zone

Masculine womenswear goes American college jock and comes to the gym wearing Reebok Pumps. All sported by Daga Ziober in an abandoned PE hall. Adding set design to the styling CV for us.

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Night Swimming

Helmut, helmut, helmut. Newton that is, not Lang for once. Also some Roxy Music. It was hot in the Maldives at night. Thats why Johanna had to go for a swim in the pool with her clothes on.

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Christophe Lemaire

Just lots and lots of soft Christophe Lemaire layers. Betty was so happy being wrapped up she didn’t want to change! Easy to understand. Even Christophe liked this story!

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Work Wear?

Is a work uniform still a uniform if we change the context? That was the question that started our investigation into how fashion today heavily borrows ideas from all worlds. Photographed by KK+TF.

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Night Vision

Everything looks better at night. The cars are faster and the leather is more shiny. We gathered a lot of nice cars and some very cool kids and worked the night away. Still very sharp.

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Pleasures Unknown

Lets take all the designers that go against the italian tradition of making sexy clothes. Yohji, Gareth, Rick et al and ask two grown up women of different sizes to model this in front of Indian art photographer Bharat Sikka’ s lens. The results. Subtle and hot.

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Bonjour Sunshine

A rooftop in Paris plus a park far out in the suburbs. Some of the best designers around at the time. And an amazing day. Still remember this clearly. Some absolute favourites in this, complete with Hartje’s yoga poses.

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Thomas Tait

We went to Miami with Thomas Tait’s S/S 13 collection. A juxtaposition on its own that is pretty off when you know Thomas. Plus the stunning Carola in front of Benjamins lens. Just a bit mad when you think about it afterwards.

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Down home in the wild

The Stockholm New Four Seasons project. Photographed by Elisabeth Toll on large format film over one year on the swedish country side. Memory for life and lots of stunning images.

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Lamija Suljevic

Lamijas graduate collection. Fashion magic basically. The floral dress was beyond, hard to describe how advanced the embroidery is actually. Plus classic photography by Stefan Zschernitz. Exhibited several times.

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The Birds

Julia Hetta’s images. And a bird inspired story. Soft, subtle, colourful visual poetry. Will forever be with us in a framed print in the kitchen. And a story that just won’t grow old. Instant classic.

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Jenny Shimizu

Mademoiselle Jenny Shimizu might be the coolest looking person we ever had the chance to style. 100% legendary. And so stunning in front of the camera it was hard not to stare. Will work with her any day of the week. Plus she wears Dries and Calvin with attitude rarely seen.

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Gareth Pugh

A gold disco ball dress! And you haven’t clicked on the story yet? This is Gareth Pugh’s design at its most pure essence. Daga Ziober in front of Aitken Jolly’s Hasselblad. He should have done Jil Sander after Raf.

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Jenny Shimizu Film

Cool and tender. Jenny by Beau on super 8.

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At me to see

One of the first stories to really push the very clean direction we had for years. A study in pose and purity by Alessandro Dal Buoni and us. Still such a favourite for many reasons.

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September Song

Four days of playing around in the studio. With Andreas, Rudi, Anya and all the models. A change of mind. Everything at once. Everything works. Well almost.

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Jack

The oldest story still around and still so good. An amazing day in Beachy Head with Tomas Falmer and Jack. And the starting point of this studios styling history.

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Proenza Schouler

Giedre on Long Beach, NY. In Proenza Schouler. Photos by Benny Horne. One of the best shoot days ever probably…..

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Colours

Another perfect sunny day of spring. Super strong colours on the beaches of Normandy in France with Elisabeth Toll. Love this still.

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Anne Meister

Anne Meister is leaning over the edge of a cliff which just happens to be the number one suicide spot in England. Scary. She is also wearing a Sophia Kokosalaki swarowski embodied dress. Amazing. Photographed by Tomas Falmer. Love. You should be viewing this by now.

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BON MAGAZINE Covers

Covers

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Atelier Tillander AW17

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H&M STUDIO MENS AW17

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H&M STUDIO MENS AW16

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ACNE STUDIOS Bags

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GEORG JENSEN SS15 Campaign

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FILIPPA K AW14

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Atelier Tillander AW16

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ALTEWAI SAOME AW13

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Jil Sander Pre Fall 2012

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L’Homme Rouge AW16 / SS17 SHOW

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LAMIJA SS16 SHOW Film

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L’Homme Rouge AW16 / SS17 Show Film

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ERIK BJERKESJÖ AW15 SHOW

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LAMIJA SS16 SHOW

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ERIK BJERKESJÖ AW15 Film

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LAMIJA AW15 SHOW Film

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ERIK BJERKESJÖ SS15 SHOW

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LAMIJA AW15 SHOW

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ALTEWAI SAOME SS15 SHOW

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ALTEWAI SAOME AW14 SHOW

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ERIK BJERKESJÖ AW14 SHOW

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FILIPPA K AW14 SHOW

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ALTEWAI SAOME SS14 SHOW

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Erik Bjerkesjö SS14 Show

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Thomas Tait AW13 Show

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Altewai Saome AW13 Show

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Thomas Tait SS13 Show

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Altewai Saome SS13 Show

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Thomas Tait AW12 Show

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Thomas Tait SS12

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Thomas Tait AW11

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Marcus Söder and his studio team provide styling for editorial and commercial fashion clients. This site is a selection of his work as a stylist

In 2015 he founded C F A Projects. They provide clients with creative, fashion and art direction www.cfaprojects.com

Part one: The selection
Part two: The archive