Gareth Pugh

It was one of the first Gareth collections that wasn’t completely out there so we just had to do that interview and this collection story. It was for sure the first time it didn’t look like theatre in a shoot. Aitken came with his Hasselblad and we chose the most elegant, serene looks for Daga and put on a white box in a studio in West London, bare feet. Super simple.

Styling by Studio Marcus Söder.

Photographed by Aitken Jolly