Marcus Söder is a creative director working in the fashion industry for over 20 years, currently working as Creative Lead for H&M Menswear. Starting out as a stylist, then fashion director, he transitioned to an art director and eventually started leading creative teams. Commercial clients include jil sander, acne studios, h&m, gap, arket, filippa k, […]
Marcus Söder is a creative director working in the fashion industry for over 20 years, currently working as Creative Lead for H&M Menswear.
Starting out as a stylist, then fashion director, he transitioned to an art director and eventually started leading creative teams.
Commercial clients include jil sander, acne studios, h&m, gap, arket, filippa k, tiger of sweden, aquascutum and j lindeberg.
Atelier S/S 2025 films with designer Agyei Campbell-Sudial talking about the collection he created and the inspiration behind it.
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By allowing the consumer to step into the process of creating a collection we are able to create focus on the products. We built the Atelier and asked the team who designed the collection to show us. Photographed by Daniel Archer.
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Elio pulls off a series of gender neutral looks while looking fire. Photographed in colourful worlds and collages by Thomas Cooksey.
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In an venetian representative apartment Scott Trindle captures Zion and Edoardos sartorial elegance.
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The Jacquemus archive story we all wanted to get our hands on. For We Love magazine with amazing photographer Pauline Suzor.
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Atelier A/W 2024. The height of sartorial elegance and menswear archetypes. Photographed by Hordur Ingason.
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Winter legends. A late autumn story with Valentin and Hidetatsu in the hazy winter sun. Photographed by Thomas Cooksey.
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Soo Joo as a superhero on a rooftop in Paris. Wearing Sacai. Photographed by Tung Walsh. It doesn’t get much better than this actually.
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Two power of two. Comme des garçon meets Hermes. The sun meets Tatiana that meets Sap.
Photographed by Angelina Bergenwall.
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The story of a serial changer, never leaving her room and going through a ton of young Swedish designers on the way. Poetically captured by Angelina Bergenwall.
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Baggy silhouettes require attitude + energy, and Vetle has lots of it. Senta Simond photographed this story in an old gas works in Stockholm with natural daylight in the best possible way.
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The best shoots are always the ones where an unexpected twist turns it into something not planned. This time – the rain. We turned our office and local street into a playground for our bad weather girls. Photographed by the amazing Rasmus Weng Karlsen.
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A journey into the void of where nature meets human. We brought a crew to an old army fort on an island and explored the idea of re-connecting after a strange year. Photographed by Olof Grind.
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Adnym goes VHS with an entire cast of creatives. Directed by Jakob Möller.
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A panic room full of leather jackets, Vetles energy and old screens. Photographed by Olgaç Bozalp.
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When the twins from Norway came to shine in Kraftwerk inspired styling a rainy Swedish day. A pleasure with unforgettable images by Thomas Cooksey.
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A boat ride through the Swedish archipelago with the friends of Tiger of Sweden. Photography by Hedvig Jenning.
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The most fashionable boat commute show film you will ever find. Filmed by Adrian Lefvander.
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We took a trip to our favourite island during the deserted spring of the pandemic for Vogue UA. Photography by Olof Grind.
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Inspired by Swedish painter Eugene Jansson this collection captured the best of Sweden. Photographed by Allyssa Heuze.
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Are self portraits the new fashion photography in the age of the quarantine? We asked 10 people to photograph themselves at home.
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We instagram cast a series of people and created a raw space to capture the collection and characters. Photographed by Olof Grind.
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The legendart stylist turned Balenciaga muse. And she allowed us (and only us) to style her and create the story of a lifetime featuring her family and closest people. Photographed by Angelina Bergenwall.
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A danish / english rose In a brick house full of dried flowers. Style-wise think english grandma has tea after rave.
Photographed by Angelina Bergenwall.
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The finest graduate collections that Sweden has to offer in the best sculpture garden that Stockholm has to offer. Photographed by Jesse Laitinen.
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We went to Japan without even travelling. Photographed by Sarah Blais.
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Legendary actress Amanda Oooms takes on the challenge to do as many of Erwin Wurms “One Minute Sculptures” as possible. All dressed up in Acne Studios autumn collection for the job.
Photograhed by Angelina Bergenwall.
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Gender is no longer. Floating is the alternative love story that captures the beauty of the connection of souls. The images document this among the cinematic landscape of southern Sweden. The fashion is our excuse.
Photographed by Olof Grind.
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Lily Standefer goes hide and seek in a Grand Villa and a magnificent sculpture garden at Djurgården for House of Dagmars S/S19 campaign.
Photographed by Sarah Blais.
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Johanna embodies the new way of life. Health + food + fashion. The secret of well kept age and beauty.
Photographed by Angelina Bergenwall.
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Lost in vintage furniture land. Nica Mestres in the A/W 18 House of Dagmar campaign among all the dusty decoration.
Photographed by Sarah Blais.
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The story that saw the return of Anna Klevhag to fashion. Inspired by the designers she was a muse to in the 90s. Photographed by Hedvig Jenning.
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The woman in the gallery AW19 campaign. Photographed by Sarah Blais.
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Fridas lyrics transformed into small visual stories, layed out with her words captioning herself. A full circle story.
Photographed by Lars Brønseth.
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Double Belgian Love ! The stunning Yana Bovenistier models Dries Van Notens S/S 17 collection. Photographed by Tung Walsh at the Columbia Hotel in West London.
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A colourful story of beautiful real and fake couples showing what love looks like 2017. Photographed in Stockholm by Agnes Lloyd-Platt.
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Movement magic. This art+fashion+dance performance photographed by Paul Jung was the first C F A journal ever.
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Esme Ham models a series of cinched waist looks on the Swedish countryside. Photographed by Hedvig Jenning on the sunniest September day we have ever had in Sweden.
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Is it possible to make Chanel raw and still playful? Find out as Ola Rindal asked everyone to come out to Montreuil’s backstreets.
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Legend. Hedi Slimanes final collection for Saint Laurent. Amazing local cast, photographed on the beach in Venice by Johan Sandberg. Don’t miss.
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Street cast Swedish boys and girls never looked so good. Philip Messmann brings out the inner poet / rock star in each and everyone one for the first but not last LHR catalogue.
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We did a lot of home made clothes for this shoot. Didn’t make the edit in the end. Turns out DIY clothes are best when a real designer makes it. Like the Jaquemus image in this shoot. He posted it three times on Instagram without crediting anyone. Shame on you Simon.
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Loewe by JW Anderson in Downtown LA with Johan Sandberg. Maybe one of the best sundays ever. Only got stopped by the police once. Plus the still lifes are really amazing.
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The poster campaign that went down in history as people ripped it of walls and bus stops and shipped it back to NYC. Urban myth. Photos by the always great Mr Philip Messmann.
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We faked a couture atelier in the smallest but most amazing old school daylight studio in Stockholm. Dressed in toile echoing all white looks Manon Le Loup poses for Boe Marion’s camera.
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The best cast of Boys the pages of BON every saw. All dressed in a the most hippie style looks this studio ever produced. An amazing shoot with the epic smiling Jelle with a face of Linda’s stickers. LOVE.
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LOVE. A subject worth creating lots of stories from. This one we shot with Boe in the Stockholm subway on the coldest day of the year. The gucci trench was stiff as a board.
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Acne’s best collection ever. And almost every great look from that collection too. We went with Tung Walsh to the surf spot on Torö where Johnny got inspired. It was cold as hell.
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The best Margiela collection that Martin never did. Actually shot on large format polaroids in the Maison Martin Margiela atelier by the lovely Alice Rosati. A very big moment for a fashion lover.
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Boys. Pre show, backstage shoot. The energy at LHR SS17 was serene and pure. Just like the images by Pauline Suzor.
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This L’ Homme Rouge crew again. Now in a film version. Shot on 16mm and iPhones by Henrik Hanson and with the best soundtrack ever.
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Jacquetta Wheelers comeback! Acting house wifey in London dressed to the nines in Balmains clingy A/W 13 collection. Plus her dog. Photographed by Tung Walsh. Perfect.
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Margiela and Marilyn Monroe was the first points of reference. Two very good starting points. After that we played with underwear and red. The results turned out quite sporty and all the trousers were massive. Really huge. Annely loved the styling.
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Dream come true! Unlimited access to the Yohji Yamamoto archive dating back to the early 90s. Photographed by Dario Cattelani the unexplainable amount ideas of genius design makes this shoot a memory for life.
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Pure and elegant. Franzi photographed by Julia Hetta in a old manor in Sweden. Any more iconic and it would have hung on your wall. The McQueen is an absolut favourite. This story is a must see!
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Irina goes luxury cave woman in Céline, The Row and Rick Owens. With a massive rock in the studio Joseph Beuys is not far away as a reference. This is Paul Jung going raw.
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Lots of pleats, please. The crisp shirt. Organza lightness. Very long silhouettes. Mixed that all up and this is the styling you get. Lou Schoof and her bob floats around in front of Johan Sandbergs lens in a studio in Paris. So light.
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Helmut, helmut, helmut. Newton that is, not Lang for once. Also some Roxy Music. It was hot in the Maldives at night. Thats why Johanna had to go for a swim in the pool with her clothes on.
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Just lots and lots of soft Christophe Lemaire layers. Betty was so happy being wrapped up she didn’t want to change! Easy to understand. Even Christophe liked this story!
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Everything looks better at night. The cars are faster and the leather is more shiny. We gathered a lot of nice cars and some very cool kids and worked the night away. Still very sharp.
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A rooftop in Paris plus a park far out in the suburbs. Some of the best designers around at the time. And an amazing day. Still remember this clearly. Some absolute favourites in this, complete with Hartje’s yoga poses.
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A gold disco ball dress! And you haven’t clicked on the story yet? This is Gareth Pugh’s design at its most pure essence. Daga Ziober in front of Aitken Jolly’s Hasselblad. He should have done Jil Sander after Raf.
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Julia Hetta’s images. And a bird inspired story. Soft, subtle, colourful visual poetry. Will forever be with us in a framed print in the kitchen. And a story that just won’t grow old. Instant classic.
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Mademoiselle Jenny Shimizu might be the coolest looking person we ever had the chance to style. 100% legendary. And so stunning in front of the camera it was hard not to stare. Will work with her any day of the week. Plus she wears Dries and Calvin with attitude rarely seen.
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Cool and tender. Jenny by Beau on super 8.
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The Stockholm New Four Seasons project. Photographed by Elisabeth Toll on large format film over one year on the swedish country side. Memory for life and lots of stunning images.
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One of the first stories to really push the very clean direction we had for years. A study in pose and purity by Alessandro Dal Buoni and us. Still such a favourite for many reasons.
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Another perfect sunny day of spring. Super strong colours on the beaches of Normandy in France with Elisabeth Toll. Love this still.
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Giedre on Long Beach, NY. In Proenza Schouler. Photos by Benny Horne. One of the best shoot days ever probably…..
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Anne Meister is leaning over the edge of a cliff which just happens to be the number one suicide spot in England. Scary. She is also wearing a Sophia Kokosalaki swarowski embodied dress. Amazing. Photographed by Tomas Falmer. Love. You should be viewing this by now.
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The oldest story still around and still so good. An amazing day in Beachy Head with Tomas Falmer and Jack. And the starting point of this studios styling history.
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Some of all of the amazing Covers we created for Bon magazine over the years.
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Jeanne Quisenberry wearing Finlands most amazing fine jewelery in the AW17 campaign for Tillander.
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The H&M mens studio AW16 campaign with dance extraordinaire Anders Hayward.
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Bags, bags and more bags. All by Acne Studios.
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Photographed by Philip Messmann.
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Photographed by Marcus Ohlsson.
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Raf Simons final pre collection. And we got to do the styling! Life goals…
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The H&M mens studio collection for autumn 2017, shot in Mallorcas dessert landscape.
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